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June 24, 2012

Broadstreet Data deploys CallidusCloud LeadFormix Marketing Automation platform

LeadFormix platform will enable Broadstreet Data to optimise its email and online lead generation campaigns

By CBR Staff Writer

Data applications consulting firm Broadstreet Data has deployed the CallidusCloud LeadFormix Marketing Automation platform to optimise the effectiveness of its marketing organisation.

LeadFormix platform will enable Broadstreet Data to optimise its email and online lead generation campaigns.

The data applications consulting firm said it will deploy the LeadHooks module to enhance overall customer experience on its website and drive online conversions.

CallidusCloud’s LeadFormix application provides a collaborative SaaS platform designed for Inside Sales, Sales, Marketing and Web Optimization teams to optimise their sales pipeline growth.

It also provide real insight into a website visitor’s intent, deriving actionable intelligence to convert a visitor into a qualified sales lead.

The LeadFormix uses effective collaboration methodologies and bridges the gap between sales and marketing and boost revenues by enabling knowledge sharing within communities across an organisation’s internal and external networks.

CallidusCloud’s sales & marketing suite is designed to help businesses accelerate enterprise engagement, sales performance management and sales effectiveness at all stages of the sales cycle with multi-tenant Cloud software.

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