The new Broadcom BCM3543 ATSC receiver is designed to receive ATSC high-definition television broadcasts and convert them to NTSC signals. Utilizing 65 nanometer process technology, the BCM3543 is a highly integrated, low power digital television-on-chip receiver that provides superior ATSC signal reception targeted at the National Telecommunications and Information Administration’s (NTIA) coupon-eligible ‘analog switch-off’ converter box program. The BCM3543 features on-chip support to convert all ATSC standard and high-definition inputs to 480i output formats for display on analog TVs.
Dan Marotta, senior vice president and general manager of Broadcom’s broadband communications business group, said: Broadcom is very excited to support the transition from analog-to-digital broadcasting by enabling our OEM partners to produce and quickly deliver digital-to-analog converter boxes as part of the NTIA coupon program. With the introduction of the BCM3543 ATSC receiver, Broadcom continues its leadership in the digital television market and demonstrates its ability to efficiently integrate a wide variety of technologies required to meet the demands of the market.
