Local city council initiatives on smart IoT cities in the last year passed unnoticed to most Brits.
96% of people in the UK said they are not aware of any "smart city" plans where they live, according to a survey by Arqiva and YouGov.
The study found that 23% of those surveyed were unclear on any one main benefit from smart cities, while 29% said they think the greatest benefit of a ‘connected city’ would be a better living environment for residents
Traffic congestion was identified by 57% of respondents as a problem, while 33% said smart technology spending is a priority.
Parking technology drew priority support from 7% of British adults, despite parking being considered an issue by 43%.
Millennials are at the forefront of the smart city movement, with 37% of 18-24 year olds claiming to be passionate about their nearest city becoming smart. 33% said they would consider moving to another city if it was smarter than their own.
Sean Weir, Business Development Director of Smart Metering and M2M at Arqiva said: "Without the proper support these initiatives will die on their feet, so far greater communication is needed on what exactly is happening and why people should care.
"Councils desperately need to find a way to harness the enthusiasm of the tech-savvy younger generation.
"If done correctly, they create powerful advocates to spread awareness – if done wrong, and they risk their city’s economic future."
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