View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
January 9, 2015

Britons “horrified” by self-driving cars

A third of consumers also expect autonomous cars to increase insurance premiums.


16% of British consumers are "horrified" by the idea of self-driving cars, as automated vehicles take to public roads later this month.

A survey of 1,000 adults found that 50% are reluctant to be passengers in driverless cars, while 43% said they would not trust the safety of automated cars.

It comes as driverless cars are set to begin trials in Greenwich, Bristol, Milton Keynes and Coventry later this month, in a bid to examine the challenges of bringing automated vehicles to the UK’s roads.

Rod Jones, Head of Car Insurance at, said: "We may be years away from driverless cars outnumbering traditional vehicles on British roads, but it’s clear motorists are already questioning the impact they will have on their lives."

"With human error accounting for around 90% of road accidents, the potential safety benefits of driverless cars are significant and they should have a positive impact on car insurance premiums."

"However, confusion is still widespread and it will be vital for the Government and the insurance industry to clarify the issue of liability over the coming months if driverless technology is to receive the widespread public support it deserves."

The research also found concerns over the cost of introducing driverless cars, with over a third of consumers expecting them to increase insurance premiums.

Content from our partners
European Technology Leadership: Deutsche Bank CTO Gordon Mackechnie
Print’s role in driving the environmental agenda
What finance leaders get wrong about digital transformation

Websites in our network
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy