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June 25, 1990

BRITISH TELECOM LAUNCHES ITS ON-LINE EYP ELECTRONIC YELLOW PAGES SERVICE

By CBR Staff Writer

British Telecommunications Plc has launched its on-line EYP Electronic Yellow Pages service with entries totalling 1.8m UK businesses and services: anyone with an ASCII terminal or personal computer, plus a modem and VT100 or viewdata-compatible communications software can access EYP direct and is guided by a number of menus through to the entry or entries required; Prestel access is also available; no subscription fee is charged, and users pay local call rates for the service; British Telecom says that as the service grows, advertisers will be able to buy additional screens to include such things as product catalogues under their entries.

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