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November 9, 1988

BRITISH OLIVETTI BYPASSES IVREA TO BUY 3Bs DIRECT FROM AT&T

By CBR Staff Writer

Although its parent, Ing C Olivetti & Co in Ivrea clearly had little success in marketing AT&T Co’s 3B Unix supermicros in Italy, so much so that it has come out with its own competing LSX line of Unix machines, in the UK, British Olivetti has done significantly better with the machines, albeit in the main through third parties. Accordingly, the UK company has gone straight to AT&T to ensure continued supply of 3Bs. It was not prepared to confirm or comment on the agreement, but AT&T issued a statement effectively confirming it. As regards OEM agreements, it said, we see a benefit in simplifying the channels of communications between the supplier and the commercial subsidaries which actually offer and support the products in the field. In view of this, some Olivetti subsidiaries will have the facility of dealing directly with AT&T in matters relating to their own OEM requirements when their activities warrant it.

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