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February 17, 2017

Brexit forces Microsoft to hike Surface Book prices

UK consumers will now be forced to pay £150 more for all Surface Book models.

By CBR Staff Writer

Microsoft has increased the price of all its Surface Book models in the UK due to drop in the value of Pound, post-Brexit.

The base model of the Surface Book now costs £150 more at £1,449, while the top-end Surface Book now costs £400 more.

The entry-level Surface Pro 4’s price is not being changed from £750, but consumers will have to pay £160 more for higher-end models.

A Microsoft spokesperson said the British pound prices of some of the company’s hardware and consumer software are being adjusted in response to a recent review in order to align to market dynamics.

“For indirect sales where our products and services are sold through partners, final prices will continue to be determined by them,” the spokesperson said.

There will now be a great deal of interest in Microsoft’s pricing strategy for its new version of tablet-first Surface Pro Windows 10 computer, which is expected to be released in the near future.

Read more: Brexit price rise hits software, cloud and devices – here are the tech companies charging more

The price changes affect services and products that are purchased by organisations or individuals without volume licensing contracts.

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The tech giant had already increased the price of its business software and cloud services in the UK in recent months.

Other technology companies that have increased prices in the UK include Apple, Dell, HP, and HTC.

Wireless speaker-manufacturer Sonos announced it will increase the price of its products later this month.

Last month, Microsoft silenced Brexit exit fears with the launch of a comprehensive national skills programme.

The strategy intends to boost digital skills and help to ensure that the UK remains at the forefront of the global cloud-enabled economy.

Read more: Microsoft silences Brexit exit fears with ground-breaking cloud & digital skills programme

Microsoft recently said Brexit may cause concerns for data sharing from its UK data centres.

The company employs more than 5,000 people in the country and works in partnership with over 25,000 UK businesses.

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