Boca Research Inc, Boca Raton, Florida data communications and videoconferencing specialists, has cut 30 full-time employees, representing about 10% of its total full-time staff. In addition, the company has given pink slips to an additional 30 temporary personnel. The moves follow a study assessing its manpower needs in a changing marketplace. Boca cites poor sales of its modem products as it makes the transition to 56kbps technology in explaining its actions. Competing technologies and the lack of a standard – Boca is entrenched in the Rockwell camp – have left the company with a hesitant customer base and it is pegging its hopes on eventual sales to ISPs. Boca also blames its current diversification strategy and the ramp-up of new products in other areas, such as internet TV appliances and security software, for its current state.