View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
April 21, 2015

BMW introduces eyewear to reduce driver distraction

The technology to be launched at Auto Shanghai 2015.

By CBR Staff Writer

BMW is showcasing MINI Augmented Vision augmented reality (AR) eyewear at the Auto Shanghai 2015 show.

Being developed by BMW’s Mini unit, the eyewear is designed to provide information to motorists regarding the surroundings while their eyes remain fixed on the road.

It provides an all-round view of the happenings outside their car through the cameras fixed on the exterior.

The device can be controlled using buttons on the steering wheel, and drivers will be able to see display of blind spots usually blocked due to the car’s body.

MINI Augmented Vision uses augmented reality technology to project speeds, warnings and directions onto the lens.

AR technologies combine digital information generated through computer graphics, with real visuals. BMW envisions the real and virtual worlds to merge more and more in the future while driving.

The German carmaker teamed up with San Francisco startup Osterhout Design and mobile-phone chipmaker Qualcomm in order to integrate the eyewear with in-vehicle technology.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

MINI Augmented Vision users can get directions to the car using the eyewear using a link between the vehicle and the eyewear.

According to BMW, the system is designed to reduce distractions and help a driver stay focused on the road.

BMW said: "The MINI Augmented Vision project thereby embraces one of the major trends of the future: AR technologies enhance reality by overlaying the field of vision with supplementary digital information, usually by means of computer generated graphics.

"And the real and virtual worlds are set to merge more and more in the future while driving as well."

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.