View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
August 6, 2009

BMO Capital Markets Launches 2D Barcodes In Advertising

Barcodes can be captured through mobile phone

By CBR Staff Writer

BMO Capital Markets, the investment and corporate banking arm of BMO Financial Group, has introduced two-dimensional (2D) barcodes in select versions of its weekly advertisements.

Reportedly, using a camera on their mobile phone or PDA, readers of The Wall Street Journal can use a special free application to photograph an ad’s barcode, which then activates the device’s browser and links directly to a customized page on the BMO Capital Markets website. The barcodes, known as EZcodes, are expected to grow their ability to engage a targeted audience instantly with an advertisement’s interactive message.

Rick Kuwayti, head of marketing for BMO Capital Markets, said: “This innovative technology gives advertising a much more powerful punch by putting valuable information into the hands of a growing segment of mobile users at precisely the moment they want it.”

Content from our partners
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester
Infosecurity Europe 2024: Rethink the power of infosecurity

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU