The global electronic agency broker says, with the introduction of the US equity options-trading platform, the company is further extending the asset classes and its front-end agency trading capabilities to US equity options.

The US options platform is expected to provide full market transparency, high-speed direct connectivity to access markets and advanced trading tools and sophisticated execution strategies to help clients can seek better executions. It should also allow clients to model their own complex, custom-designed options strategies and evaluate the profit profile of a potential trade. Options traders will be able to send single orders, multiple queued orders or simultaneously trigger multiple orders.

Optimizing transparency, providing anonymous unconflicted access and sophisticated trading tools and strategies for customers continue to be the unique value propositions of Bloomberg Tradebook. We are now extending this to the US equity options market, said Kim Bang, president and CEO of Bloomberg Tradebook.

Bloomberg claims that transparency, connectivity and sophisticated trading tools are important characteristics of the equity options trading system. Combined with the robust news, data and analytics functionality of the Bloomberg Professional service, the company says Bloomberg Tradebook offers traders the unparalleled advantage of a fully integrated electronic execution platform.