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December 27, 2011

Blogger sued for retaining former company’s Twitter followers

Noah Kravitz of Oakland, California is being sued for £236,000 by Phonedog, his former company

By CBR Staff Writer

A blogger his being sued by his former employers at a US mobile phone news site for retaining Twitter followers, even after he quit.

Noah Kravitz of Oakland, California is being sued for £236,000 by Phonedog, his former company, as he is kept his 17,000 followers whom he attracted while working there.

The suit filed by Phonedog alleges that Kravitz had not relinquished his account, as asked by Phonedog when he "suddenly resigned" in October 2010 and "merely changed" his Twitter handle to @noahkravitz. They say Kravitz is now using the Twitter account to "discredit PhoneDog."

But Kravitz claims Phonedog permitted him to continue using the account. He says that the company sued him because some of his followers are customers of Phonedog.

Phonedog was quoted by the New York Times as saying the costs and resources invested by Phonedog Media into growing its followers, fans and general brand awareness through social media are substantial and are considered property of PhoneDog Media.
"We intend to aggressively protect our customer lists and confidential information, intellectual property, trademark and brands," added the company.

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