Banners are running across the Freeserve network through February and March ensuring maximum brand exposure. A secondary stage of niche banners and buttons are running across the lifestyle, entertainment and iCircle.com channels to allow reinforcement of the branding and to provide a traffic driving mechanism.
The package also incorporates an attention-grabbing DHTML pizza delivery man animated creative that is designed to drive high interaction with users on the entertainment channel. The pizza man is particularly emotive as he drives back and forth across the page enticing the unsuspecting user to click through to the enjoy! site.
Nicki Hickson, Interactive Marketing Manager for Birds Eye Wall’s, commented: We are delighted with the response that we are getting. It far exceeds industry average click-through rates and I believe that this reflects not only the brilliant creative but also that we chose the correct site as well.
Caroline Pathy, Freeserve’s Advertising Sales Director added: Freeserves’ reach and click through capabilities coupled with its ability to carry DHTML copy with an appropriate creative treatment were seen as particularly strong drivers in this instance. The creative is outstanding and is already leading to high levels of interactivity and brand awareness.
