As the amount of Big Data increases, businesses are risking a "big data overload" according to Virgin Media Business.
Analysts at IDC have predicted that the digital universe will double every two years, with 44 trillion gigabytes of data expected to be out there by 2020. Concerns over what to do with this vast amount of data is an urgent one.
Virgin Media Business believes that many businesses are struggling with the complexity of marrying personalised services, big data, and trust and security concerns.
Duncan Higgins, Marketing Director for Virgin Media Business said: "Businesses need to walk before they can run. We all know that big data has the potential to make a significant impact on businesses large and small and that it can present huge opportunities for growth."
"However, the focus needs to be on gaining helpful insight and getting closer to the data, not just getting more of it. Without the right insight, big data is a big red herring; large in volume but with no real-world value. Businesses also need to consider how they’re managing data."
"When we held our 30:30 event in July last year, big data emerged as the silver bullet for saving lives and providing personalised services but it’s crucial to inject a sense of pragmatism and to establish what data matters before you try to think too big."
The development of IoT devices will mean that huge amounts of data will be created, however, with a current skills gap in the Data Scientist field, the data may have no real-world value if it cannot be analysed.
