Beyond Commerce has announced that it is implementing RightNow Technologies on demand customer relationship management services.

Beyond Commerce said that RightNow will facilitate its customers to find answers using the company’s web self service channels. RightNow will also help Beyond Commerce establish a central self learning knowledge foundation that customer service agents, marketers, and sales representatives can access to view all customer information and interactions across multiple departments.

This will consolidate support and allow Beyond Commerce to provide timely and consistent service to customers via email, web or the phone, said Beyond Commerce.

Beyond Commerce also said that it will utilize RightNow’s email response management system to automatically respond to incoming inquiries, intelligently route questions to the appropriate subject expert, and provide suggested answers to inquiries.

Bob McNulty, CEO of Beyond Commerce, said: We have selected a powerful solution to better serve our customers and advertising sales representatives. The new services, which we will acquire through RightNow’s technology, will help provide answers and customer support quickly and effectively, while reducing overall costs for the company.