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March 20, 1996

BELL ATLANTIC REPORTS VOD TRIAL SUCCESS

By CBR Staff Writer

Bell Atlantic Corp says trialists of its video-on-demand system are buying movies and other filmed entertainment at a rate 12 times that of home subscribers to pay-per-view services. The Bell says its trial customers were showing buy rates of about 330% compared with the pay-per-view industry average buy rate of 26% – computed by dividing the number of units sold per month by the number of households with video-on-demand.

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