Bear, Stearns & Co Inc is spearheading a new media, communications and technology venture capital effort, focusing heavily on investments in intellectual property, content creation communications and technology. The new division, Bear Stearns Asset Management, part of the worldwide investment banking, securities trading and brokerage firm, is headed by Clifford Friedman, senior managing director. Friedman returns to Bear Stearns with 16 years experience of investing in high-technology media experience. Senior vice president at Universal Studios for the past three years, between 1990 to 1995, he was managing director of Bear Stearns Equity Research department.