According to Coremetrics, Intelligent offer generates highly relevant online shopping recommendations for products or services to customers based upon actual viewing, browsing, shopping and purchasing data. Relevant recommendations are produced from deep analysis of every session in which products that have been browsed and purchased in conjunction with each other are logged. Intelligent offer also creates a completely automated recommendation process which can generate offers for thousands of products at once, while excluding inappropriate products entirely, the company said.
Laura Thorpe, ecommerce manager of marketing and merchandising at BeallsFlorida.com, said: We quickly learned that it pays to expand beyond guesswork and intuition when producing cross sell recommendations. Coremetrics’s cross sell suggestions are able to identify these unforeseen patterns because they are based on historical, factual data.
