BB&T Corporation, the US’s ninth largest financial holding company, said it was seeking to enhance risk-adjusted returns, make more efficient use of the bank’s capital and continue to generate superior long-term economic rewards for its shareholders.
It already uses SAS for anti-money laundering compliance and marketing analytics to identify, generate and deliver leads within the bank. The bank said that selecting SAS for credit risk analytics was a natural evolution of this relationship.
SAS Credit Risk Management will augment BB&T’s existing strengths in the credit risk arena, said Ken Chalk, chief credit officer at BB&T.
SAS solutions will help us continue to generate lower and less volatile loan losses than our peers. By incorporating SAS’ cutting-edge technology, intellectual property and flexibility into our credit risk management infrastructure, we can tailor models to our specific credit computing environment and business circumstances.
