BBC has launched a dedicated iPlayer Radio to better deliver its online audio content to its audiences.
According to the UK state broadcaster, the new service will be offered as a Web application for mobile and desktop customers, along with an iOS app followed by Android service.
BBC Programmes and On-Demand general manager Daniel Danker said BBC iPlayer Radio is radio for an audience that expects to access the broadcaster’s content anywhere.
"It’s also radio for an audience that wants greater choice and control," Danker said.
"They want to listen again when they choose, to personalise their listening experience, to share tracks they’ve discovered with friends. BBC iPlayer Radio delivers all of these things, in a simple, consistent, easy to navigate way."
The new application will offer on-demand experience of iPlayer along with new homepages for BBC radio stations, into a sole dedicated radio platform and facilitate listen to live, catch-up and archive content across several devices.
BBC Audio & Music Multiplatform and Interactive controller Mark Friend said BBC iPlayer Radio is the platform on which the broadcaster will develop radio stations as fully multimedia brands so that as well as listen, audiences will be able to watch, share and engage with BBC radio.
"Our next steps will be to make live radio more interactive, make it easier for people to enjoy the BBC’s vast audio archive and strengthen radio’s position as the number one place for discovering music in the UK," Friend said.
For accessing the radio through mobile devices, users have to download separate iPlayer apps in that allow accessing television or radio content.