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BBC ditches 3D programming trials

The BBC has abandoned its two-year 3D TV pilot programme for an indefinite period following ‘lack of public enthusiasm’ for the technology.

According to the agency’s 3D head, Kim Shillinglaw, the technology was not able to stir interest from British viewers.

During the pilot scheme that began in 2011, the BBC broadcast several programmes in 3D such as Strictly Come Dancing, the Christmas family drama Mr Stink and the Olympic Games.

Shillinglaw was quoted by as saying: "I have never seen a very big appetite for 3D television in the UK.

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"Watching 3D is quite a hassly experience in the home. You have got to find your glasses before switching on the TV," Shillinglaw said.

Reports claim that around half of the 1.5 million 3D TV owners in the UK switched on the BBC’s 3D coverage of the Olympics, while about 5% of viewers watched the Queen’s Christmas message to the Commonwealth.

The agency will, however, continue with plans for a 3D Doctor Who in November 2013, regardless of few viewers being interested in the technology.

The project, which concludes in late 2013, also included multi-million pound co-productions with Sony.

This article is from the CBROnline archive: some formatting and images may not be present.

CBR Staff Writer

CBR Online legacy content.