"Watching 3D is quite a hassly experience in the home. You have got to find your glasses before switching on the TV," Shillinglaw said.
Reports claim that around half of the 1.5 million 3D TV owners in the UK switched on the BBC’s 3D coverage of the Olympics, while about 5% of viewers watched the Queen’s Christmas message to the Commonwealth.
The agency will, however, continue with plans for a 3D Doctor Who in November 2013, regardless of few viewers being interested in the technology.
The project, which concludes in late 2013, also included multi-million pound co-productions with Sony.