BBC has deployed Adobe’s Project "Primetime"components to deliver live video streams and video-on-demand (VOD) content of the London Olympics across the Web and all major device types.
Adobe’s Project Primetime is an integrated video technology platform that delivers enhanced viewing experiences for TV content via apps and browsers across major platforms including Android and iOS.
Major components of Primetime include Adobe Auditude, the Adobe Digital Marketing Suite, Adobe Access, Adobe Media Server, Adobe Pass and Primetime Highlights.
Primetime Simulcast will allow the BBC’s coverage of the Olympic events to be simultaneously streamed on desktops, smartphones, tablets, and Internet-connected TVs to viewers across the UK.
The Simulcast leverages the latest Adobe Media Server technology to take live broadcast feeds of the sports competitions and simultaneously deliver them across devices via desktop Web browsers, mobile apps and browsers as well as Internet-connected TVs.
Primetime Highlights enables the broadcaster to create and deliver VOD coverage of live events in real time using a single workflow and immediately published to desktops and connected devices.
Adobe Digital Media Business senior vice president David Wadhwani said, "With Primetime’s ability to reach almost every device including PCs, laptops, Android and iOS tablets and smartphones as well as connected TVs Adobe will help bring BBC’s coverage of the Olympics to the broadest possible audience."
