Amazon.Com had a successful IPO on the back of its web driven sales model, which means the company has been able to claim a ‘virtual’ boosktore of 200 million titles. Rival book chain Barnes & Noble Inc may be taking a leaf out of its book, according to the Wall St Journal, which reports that the company may save as much $90m in the current financial year by only opening 70 new bookstores compared with a recent rate of 90 a year. The money saved with help finance B&N’s new internet bookstore operation – maybe even more ominously for Amazon.