The NOOK Video offering is available in the UK for Nook HD and Nook HD+ customers.
Barnes & Noble has teamed up with major studies including BBC Wordwide, HBO, Sony Pictures, Warner Bros, STARZ and NBC Universal.
The digital collection will allow customers to stream and download television series and films which can be stored in the Nook cloud.
The company plans to launch free Nook Video apps so items stored in the Nook cloud can be played on other devices.
"We purposefully designed our new Nook HD and Nook HD+ tablets with stunning high resolution displays for unmatched reading and entertainment experiences, and we’re excited to expand our content partnerships to bring NOOK Video to our growing base of UK customers," said Jonathan Shar, vice president of emerging digital content at Nook Media. "NOOK Video provides customers with the flexibility to enjoy their favorite movies and TV shows wherever they go and however they choose – all in spectacular digital quality."
The new offering will now help Barnes & Noble rival Netflix, LoveFilm, Now TV and Amazon.
Nook video’s launch has also made it the UK’s first ultraviolet retailer which enables consumers to access their DVD and Blu-ray purchases digitally.
"Barnes & Noble becoming the first UltraViolet retailer in the UK is going to change the way consumers purchase and enjoy their digital movie libraries," said Jim Wuthrich, international president at Warner Home Video and Digital Distribution. "With UltraViolet-enabled movies, consumers know their collection is stored securely in the cloud and can be accessed across numerous devices, including the NOOK HD and NOOK HD+.