Kana Software will provide Barclays with the technology to support its customers to use its online channel to secure environment and communication. With accompanying personalized services and marketing campaigns, the initiative is a keystone of Barclays multi-channel customer communication strategy to improve customer satisfaction, reduce customer attrition and increase online sales.
Kana secure messaging combines e-mail management with secure web portals and provides secure customer communication through web channels, delivering private communications without the need for encryption applications.
The integration of Kana software with Barclays current systems will also enable Barclays customer-facing teams to have full visibility of customer communication across all channels through secure messaging. Kana secure messaging is expected provide Barclays customers with an additional choice of channel to communicate with the bank securely through an online session, said Kana Software.
Mike Fields, CEO of Kana Software, said: We have worked very closely with Barclays to demonstrate the benefits, return on investment and the demand for secure online communication as consumers change the way that they bank. Barclays is an organization that is dedicated to listening and providing services to meet its customers’ demands. Barclays selection of Kana Secure Messaging reflects the demand for safe, secure communications in today’s customer service environment.
