Barclays recently embarked on its first ever television campaign to advertise loans, accompanied with a significant investment in search engine optimization and search engine marketing, affiliates and banner advertising. WebTrends On Demand is measuring the effectiveness of these marketing expenditures, tracking all the entries to the loans landing page (www.barclays.co.uk/lowcostloan) and subsequent conversions.
WebTrends operates in over 40 countries, and its customers include General Mills, Ikea, Microsoft, Reuters and Ticketmaster.
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