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June 6, 2010

Banking Group Selects Synygy For Sales Performance Management Solutions

Synygy, a provider of sales performance management (SPM) solutions, has said that a banking group has selected it to design and implement a global SPM solution in Europe, to support their new model for driving sales performance in their private banking division.

By CBR Staff Writer

According to Synygy, its solution will enable the bank to execute a new sales performance strategy by centrally managing a range of supporting sales operations processes; measure and monitor sales performance of all people by introducing a single worldwide sales performance data repository; foster more sales activity in branches and improve motivation through daily tracking and reporting of sales activity and performance metrics.

The solution is also expected to give branch employees and managers the data they need to drive desired behaviors by helping them better understand their performance and incentives; introduce a web portal that maximizes the productivity of branch employees and managers by organizing information in an easy-to-use, consistent manner; and will allow for local management of sales operations efforts while providing uniform methods of managing sales performance and incentives across all geographies.

Mark Stiffler, president and CEO of Synygy, said: “Synygy is easily able to assist our largest financial services client to date seek deeper insight into the sales activities of thousands of branches across multiple nations.We have helped some of the world’s largest multinationals standardize their sales operations while preserving the autonomous nature of each country’s sales performance program.

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