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November 1, 1995

BAAN GOES FOR VERTICAL MARKETS FOR TRITON CLIENT- SERVER ENTERPRISE RESOURCE PLANNING SOFTWARE

By CBR Staff Writer

As expected (CI No 2,726) Baan International BV, Ede, the Netherlands, is to target its Triton client-server enterprise resource planning software at vertical markets. The company calculated this business would account for somewhere between a quarter and a half of its total business by the end of next year. This plan is essentially a change in marketing strategy, rather than a technology makeover, though for its first vertical market, the auto industry, the company is offering four new modules which will speak the language of the car builders and their suppliers. Over the next 12 months the same modules will be tuned to the language and business codes of the electronics, complex manufacturing and food and beverage industries. All will be add-ons to the common set of core Triton services. As well as the new modules, which include supplier scheduling, sales order scheduling, self-billing and automotive electronic document interchange, Baan has teamed with i2 Technologies Inc for scheduling, Sterling Software Inc and Premenos Inc for electronic data interchange, Wonderware Corp for shop floor scheduling and executing, and Bain Intelligence for product data management. The modules will ship in the first quarter of next year. It is creating automotive competency centres in Detroit, Stuttgart and Birmingham to support its initiative, and said an Asia-Pacific centre would follow. Of the 28 car manufacturers worldwide, Baan counts Mercedes-Benz US International Inc as its initial win, claiming that as the majority begin to move off proprietary systems over the next year or 18 months that it will pick up at least one more win in the short term. Other auto suppliers it counts as customers include British Steel Forgings, Alloy Wheels, AMG, AO Smith, Dunlop parent BTR Plc, Cow Industrial Polymers and Ferrari body-shell builder Pininfarina SpA. The company expects up to 10% of its total revenue to come from the auto industry by the end of next year. It has put 50 sales people behind the effort, under vice-president Bruce Johnson. Analysts expect Baan, which now employs up to 1,300 staff worldwide to have turnover of between $180m to $190m this financial year.

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