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October 26, 2010

Awareness of unified communications and collaboration tools on rise: Survey

Instant messaging, telephony presence information and Enterprise Web 2.0 popular among C-level executives

By CBR Staff Writer

The awareness of unified communication and collaboration (UCC) tools has been significantly growing, as a C-level executive uses four to five tools on average per day, according to Frost & Sullivan’s survey.

The survey was conducted among decision-makers in Europe on investment decisions in communications and collaboration products and services.

The study reported that C-level executives are conscious about benefits that communications and collaboration tools can bring, and 46% of the respondents plan to increase the budget for these tools in the next 12 months.

The respondents cited instant messaging (73%), telephony presence information (71%) and Enterprise Web 2.0 (63%) as the most popular tools used daily by the C-level executives.

Frost & Sullivan senior research analyst for customer research Anna Kuberacka said a large share of organisations plan to expand usage of the specific tools, ranging from 36% toward telepresence to almost 60% for video conferencing.

"Among non-users the largest proportion either plans to implement the tools within the next 12 months or in a longer term: within the next 2-3 years," Kuberacka said.

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The majority of companies (65%), according to the survey, allocate up to 30% of total expenditures to IT and telecommunications and nearly 60% of companies spend up to 20% of this budget toward new technologies and services.

"Among the main reasons to extend the communication and collaboration budget in the future is productivity increase (46%)," Kuberacka said.

"The executives also noted less travel (43%), cost reduction (35%) and technology advances (35%) as key drivers."

The survey also showed that most of the organisations use more than one provider, with a significant share (over 40%) using at least four providers.

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