The awareness of unified communication and collaboration (UCC) tools has been significantly growing, as a C-level executive uses four to five tools on average per day, according to Frost & Sullivan’s survey.
The survey was conducted among decision-makers in Europe on investment decisions in communications and collaboration products and services.
The study reported that C-level executives are conscious about benefits that communications and collaboration tools can bring, and 46% of the respondents plan to increase the budget for these tools in the next 12 months.
The respondents cited instant messaging (73%), telephony presence information (71%) and Enterprise Web 2.0 (63%) as the most popular tools used daily by the C-level executives.
Frost & Sullivan senior research analyst for customer research Anna Kuberacka said a large share of organisations plan to expand usage of the specific tools, ranging from 36% toward telepresence to almost 60% for video conferencing.
"Among non-users the largest proportion either plans to implement the tools within the next 12 months or in a longer term: within the next 2-3 years," Kuberacka said.
The majority of companies (65%), according to the survey, allocate up to 30% of total expenditures to IT and telecommunications and nearly 60% of companies spend up to 20% of this budget toward new technologies and services.
"Among the main reasons to extend the communication and collaboration budget in the future is productivity increase (46%)," Kuberacka said.
"The executives also noted less travel (43%), cost reduction (35%) and technology advances (35%) as key drivers."
The survey also showed that most of the organisations use more than one provider, with a significant share (over 40%) using at least four providers.