Alexander Schechter, president of Aviva Labs, stated: Our partnership with CB Sullivanhelps us further penetrate the Northeast market, an area that has been a little slower to adopt the idea of sunless tanning compared to other areas of the country.
We have found a tremendous amount of interest from people in this area who are looking to have a healthy, natural-looking tan any time of the year, without harmful side effects, or concerns about skin cancer from UV light.
CB Sullivan owns and operates 30 retail locations in the US and services over 8,000 salons.
Stuart Smith, general manager of its equipment division, commented that the partnership will help its salon owner customers to broaden their services by offering an increasingly popular service.
