Avid Technology Inc intends to strengthen its support of open standards, including Apple Computer Inc’s standard file formats and environments aimed at providing the expanding digital media production markets with the ability to easily access, create and play back multimedia presentations of all types. With technical support from Apple’s QuickTime group, Avid will begin work developing a bridge enabling users to move multimedia and data compositions back and forth between QuickTime and Open Media Framework Interchange digital media file formats. This bridge will enable the exchange of media compositions among QuickTime and Open Media File Interchange-compatible systems. The access and playback of Open Media File Interchange files will now be available to all users with QuickTime capabilities. On March 18, the Interactive Multimedia Association announced it adopted the Open Media File Interchange and Apple Computer Inc Bento container formats as the underlying technologies for its Data Exchange Recommended Practice, which aims to enhance availability of multimedia titles, clip media, and multimedia data by improving the portability of information across systems and applications.