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October 26, 1995

AVID AGREES JOINT MARKETING PACT WITH SILICON GRAPHICS

By CBR Staff Writer

True to its word that it would be writing more of its software for Silicon Graphics Inc kit (CI No 2,772), Avid Technology Inc has now teamed with Silicon Graphics for joint development and marketing of high-performance broadcast and post-production quality graphics systems. The two companies are already separately selling their systems to many of the same types of customers, and the collaboration will give customers systems that are better and easier to use. Integrated systems sold by the companies will cost $500,000 to $700,000, compared with $1m-plus for the current video-based production systems that they are aiming to replace.

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