The Australian PC market has bounced back in the fourth quarter of 2009, increasing 10% year-on-year, buoyed by an increase in consumer spending and lifecycle refreshes on government contracts, according to a new research from IDC.
IDC anticipates a 5% growth in the Australian PC market for full year 2010. The study found that the demand for Microsoft’s new operating system Windows 7, helped to drive sales, especially within the consumer market.
According to IDC, commercial PC market shipments grew 10% year-on-year and 3% sequentially in the fourth quarter of 2009, due to demand from public sectors and very large business segments. HP was the leading supplier with a growth of 3% sequentially on the back of government demand and the Australian Tax Office contract.
Consumer PC shipments grew 10% year-on-year and 11% sequentially surpassing commercial sector and exceeding market expectations especially in regards to desktops. Apple continued strong performance with rapid sales of refreshed iMac all-in-one PCs in 21.5-inch and 27-inch and 13-inch MacBooks, driven by lower price points.
Overall, HP was the top PC vendor with a market share of 23.7%, followed by Dell with 15.1%, Acer with 12.5%, Toshiba with 10.2%, Apple 9.1% and Lenovo 8.9%.
Neville Chan, market analyst for PC hardware at IDC Australia, said: IDC expected such a flourish in the PC market. The driving force behind the increase in sales is the demand for those who did not upgrade to Vista, now have a reason to upgrade.
It is important to remember that the increase in PC sales is not entirely a result of consumer spending. There were many government and corporate initiatives which led to the rise in the market. In fact, consumer spending was not as strong as IDC initially expected.”
This article is from the CBROnline archive: some formatting and images may not be present.
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