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October 25, 2010

Australian PC Market rises 12% in Q3: IDC

Desktops sales up 3% year on year

By CBR Staff Writer

The Australian PC Market has bounced back in Q3 2010 over the same quarter a year ago, rising 12% to reach 1.3 million units shipped, according to market research and analysis firm IDC.

Desktops grew year on year by 3%, driven by increasing demand in all-in-one devices and Intel’s Core I series of processors.

IDC PC market analyst Amy Cheah said they also saw notebooks continue to be popular, growing by 19% year on year.

"A lot of this was driven by some pretty aggressive pricing by the vendors in the consumer space, led by Acer," Cheah said.

Mini-notebooks, however, started to lose their sparkle, while the consumer market was flooded with talk about media tablets like Apple’s iPad and others set to be released onto the market, the firm said.

Cheah said in the education space, they still saw uptake of mini-notebooks due to the computers in schools programs but no major roll out in Q3, 2010.

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"However we are expecting more to come, especially as we head towards the first term of school in 2011,"

IDC senior market analyst Trevor Clarke said they saw somewhat of a slowdown in the Federal Government space in Q3 as the election was held.

"But this will ramp up in the coming months and also be complemented by activity in the States.

"We are cautiously optimistic on the coming couple of quarters in both the consumer and commercial markets and expect some of the aggressive pricing we have seen recently to continue with the new models being brought to market heading into the Christmas period."

In the Asia/Pacific (excluding Japan) PC market, IDC’s preliminary results show that it grew 6% sequentially and 14% year-on-year in Q3 2010 to reach 28.7 million units, with most countries posting double digit growth rates.

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