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November 1, 1995

AURUM EXPANDS ITS MARKETING ARM

By CBR Staff Writer

Aurum Software Inc, based in Santa Clara, California, has hired three marketing executives to bolster the business support software house’s share of the sales force automation and customer service markets. Susan Foley, director of product management, will oversee the SalesTrak and TeleTrak product lines. Laura Thompson is director of business development and Matthew Duncan is director of marketing. Foley was formerly director of client-server field marketing at Oracle Corp.

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