Audible Magic will be providing Dailymotion with technology to identify and filter unauthorized copyrighted content, and enable new digital business models for Dailymotion, utilizing Audible Magic’s content identification and digital fingerprinting technology.
The copyright fingerprinting and filtering technology will be used globally across Dailymotion’s six localized sites and in all 13 language versions.
The implementation of Audible Magic’s technology will allow Dailymotion to detect unauthorized copyrighted content and differentiate it from legitimate consumer and media industry content. Audible Magic enables the automatic fingerprinting of content as it is uploaded and compares it to a database of fingerprints provided by copyright owners. If the match is a positive, content is then removed and, if an agreement with owners is in place, replaced with the original copyright material.
The technology will also help Dailymotion’s programming team as they search out the most relevant and consumer-friendly content for each region. Filtering allows the programming team to avoid infringing material and focus on highlighting the content that has the highest entertainment value for consumers in each region and for each channel.
