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Leadership / Digital Transformation

AT&T introduces new Messaging Toolkit for SMBs

Telecommunications company AT&T has introduced new Messaging Toolkit for small and medium businesses (SMB) to provide their customers with offers, product updates and promotions in a real-time.

AT&T Messaging Toolkit is a mobile marketing offering that enables campaigns, promotions and information blasts. It also offers an integrated marketing approach by rolling several platforms into one comprehensive offering.

Using a combination of the interactive messaging platforms, the new Messaging Toolkit allows customers to develop, execute and customise marketing campaigns. Interactive messaging platforms include: text and picture mail; E-mail; voice broadcasting; Facebook widget and online sign-up page; Twitter feed compatibility; mobile coupons, keywords and mobile voting.

The new Messaging Toolkit provides a custom, cost-effective marketing program for SMBs of all types. The toolkit also includes templates and aids to assist in campaign message design and development, as well as contact list management.

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With the new Messaging Toolkit, small businesses can drive foot traffic, build a customer base, offer discounts and coupons, analyse marketing program effectiveness, gather customer feedback, and can distribute community alerts and emergency notifications, claimed AT&T.

AT&T Advanced Mobility Solutions vice-president Chris Hill said AT&T wanted the AT&T Messaging Toolkit to be all-inclusive to help small business owners get the most for their money.

"Many small businesses rely on grassroots marketing to survive, especially in a tough economy. We recognize that text messaging and multi-mode messaging are widely used, and we wanted our customers to have access to that broader audience, in addition to active social media channels," said Hill.


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CBR Staff Writer

CBR Online legacy content.