Atari Corp, Sunnyvale, a company whose business has almost vanished over the past two or three years, told Dow Jones & Co that it expects to be profitable in 1994, based mostly on expectations that its Jaguar entertainment system will be as popular as the company is projecting – Atari is set to begin a $3m advertising campaign in the New York City and San Francisco markets on November 5 ahead of the November 15 shipping date; the company looks to get 50,000 away by the year-end, and it looks to do 500,000 in 1994.