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November 7, 1993

ATARI FORMALLY LAUNCHES ITS 64-BIT JAGUAR AT $250

By CBR Staff Writer

Atari Corp, Sunnyvale, California marketer of the first video game, formally launched its Jaguar 64-bit games machine last week, pricing it at $250 including one game cartridge; early next year, it will offer a $200 CD-ROM drive that will play audio compact disks and disk-based games for Jaguar. The machines go on sale in New York and San Francisco this week or next, the rest of the US early next year, and Europe later next year. They are being made for Atari by IBM Corp in Charlotte, North Carolina. Atari boss Sam Tramiel reckons that Atari will sell 40,000 to 50,000 Jaguars before Christmas and at least 500,000 in 1994. I could see us building a couple of million machines in 1995, he told Reuter. The critical requirement is for successful software, and there will only be four games this year, and perhaps two dozen next year; the games will cost $40 to $50.

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