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Technology / AI and automation

ASTOUND SQUEEZES INTO WEB AUTHORING MARKET

Palo Alto California based Astound Inc has squeezed into the already crowded web authoring market with a new cross browser dynamic HTML authoring tool. The tool could bridge a vital gap between today’s different dynamic HTML standards in Microsoft and Netscape browsers. Rather than trying to compete head to head with the big boys like Microsoft Front Page and Adobe Page Mill the company is attempting to create a new niche in the market with an authoring tool that employs dynamic HTML and lets web developers create interactive time-sequenced multimedia pages without a working knowledge of HTML, scripting or programming. The tool also employs a publishing wizard which outputs web pages in multiple formats allowing for viewing with either Netscape Communicator, Microsoft Internet Explorer 4.0, or in static HTML for the older generations of browsers.Whereas the current crop of web publishing tools are focused on page and document publishing and site management, Astound Dynamite marks the emergence of a new, separate category of web tools, said Kailash Ambwani, president and CEO of Astound. These tools are aimed at the creation of immersive and continuous screen orientated user experiences. Astound Dynamite, he claims, will allow web developers to create content more like interactive television than brochure ware. The Dynamite product will be available through all major retail outlets and directly form the company beginning November 14, 1997, priced at $124 with an introductory $25 rebate offer.

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