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August 11, 2009

Assurity Life Launches Go/No-Go Capabilities With iPipeline

Enables an electronic insurance application to be routed within an independent sales channel through a distributor, general agency, or OSJ in a broker-dealer

By CBR Staff Writer

iPipeline has announced that Assurity Life Insurance has introduced Go/No-Go capabilities for the submission of iGO e-AppTM.

The Go/No-Go capability enables an electronic insurance application to be routed within an independent sales channel through a distributor, general agency, or office of supervisory jurisdiction (OSJ) in a broker-dealer.

iPipeline’s iGO e-App is a rules-based, e-Application that provides carriers, distributors and their agents with selling and straight-through processing advantages, including e-Signature and e-Submission.

Pat Criger, director of New Business Services, Assurity Life Insurance Company, said: “Our integration of iPipeline’s Go/No-Go feature within iGO e-App underscores our commitment to work closely with the distribution channel. The Go/No-Go feature of iGO e-App with e-Signature and e-Submission is currently available for Assurity Life’s Term Life and Simplified Products including: Whole Life, Disability Income, Critical Illness, and Accident. Our goal is to drive productivity, reduce processing time, and get our agents paid faster.

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