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August 27, 2012 buys for $300m's content will differentiate and increase the authority of's applications

By CBR Staff Writer

Media and Internet company IAC/InterActiveCorp (IACI)’s has agreed to acquire About Group from New York Times for $300m in cash.

IAC has won the deal outbidding an earlier $270m offer from Answers and the acquisition is expected to be completed in the next several weeks. is a content and reference libraries on the Internet, offering content across 90,000 topics that helps users find answers for their daily needs.

IAC CEO Greg Blatt said’s content will differentiate and increase the authority of’s applications, while Ask’s expertise in search technology and user experience will improve the discoverability of existing content on

"The complementary nature of these two businesses will provide significant synergies going forward, and thus we expect that will generate more profit as a part of and IAC than it has been able to over the last few years," Blatt said.

Following the acquisition, About Group will join IAC’s Search and Applications reporting segment, joining,, Mindspark, nRelate, and Pronto. About’s CEO Darline Jean will report to CEO Doug Leeds after the merger.


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