Beginning June 2001, ASI will supply technology resellers throughout Canada with Creative’s bulk and retail product categories, including storage solutions and Sound Blaster audio cards, as well as the manufacturer’s selection of Cambridge SoundWorks speakers and Modem Blaster communication products. The newly expanded agreement complements ASI’s long-standing relationship with Creative Labs in the United States.
We see this relationship as strengthening our position in Canada. It completes ASI’s digital entertainment offering not only for our systems builder customers, but also for our core value-added reseller base, said Marvin Lee, general manager of ASI in Canada. The expansion of Creative Labs to our product offering significantly enhances business opportunities for our Canadian customers.
One of our key commitments as a distribution leader is to continually give our business partners a reliable source of leading PC products and superior service, Lee continued. Our partnership with Creative Labs to distribute its products, not only provides a value-added product to the marketplace, but it comes to the consumer from the industry leader.
As a Creative-authorized distributor in Canada, ASI is an assured source for genuine Creative system builder and retail products and a valued part of the service to our customers, said Mark Jamieson, director of Creative Labs in Canada. Our increasing market share along with our growing customer base demonstrates the industry’s acceptance of personal digital entertainment solutions to power the personal computer and the Internet.
