Business-to-business e-commerce software house Asera Inc said Tuesday it has secured $47.4m in second-round funding from big- name investors, including Cisco Systems Inc, Intel Corp and GE Capital Equity Investments Inc. Bowman Capital Management led the round, which also saw contributions from Kleiner Perkins Caufield & Byers, Itochu Corp, Integral Capital Partners and Presidio/Sumitomo Corp.
Redwood City, California-based Asera said it will use the funds to develop new technology and expand its business internationally. The company’s software is designed to enable e-commerce companies to improve channel effectiveness, sales volume and customer loyalty.
