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Technology / AI and automation

ASDA GETS MICROSOFT “KNICKERS IN A TWIST”

Microsoft Corp’s busy legal team took time off from working out their defense to Sun Microsystems Inc’s Java suit and got their knickers in a twist over a range of women’s underwear. Red- faced Microsoft executives were outraged when they discovered that UK supermarket group Asda was calling a range of bras, panties and thongs microsoft. The software giant demanded that Asda remove the name from its own range of software because the public might get confused. Asda chose microsoft, according to the Financial Times, because the fabric name polyamide elastane lycra, was a bit of a mouthful for its customers. Now Asda is refusing to drop its microsoft knickers – though it has promised only to use the microsoft name in connection with women’s underwear.

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CBR Staff Writer

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