The acquisition gives Applied Digital the ability to offer its retail clients a Microsoft SQL-based merchandising solution. Having already integrated Transatlantic’s applications with its current TradeWind in-store systems, data warehousing tools and interactive messaging services, Applied Digital now offers the most comprehensive set of solutions to the retail industry.
Transatlantic will become part of Applied Digital’s Retail Systems business unit, based in Cleveland, Ohio. In addition, Applied Digital’s Retail Systems unit will maintain offices in Wall Township, New Jersey, Toronto, Canada, and Milton Keynes, United Kingdom. It is anticipated that the combined operations will increase the Applied Digital Applications Group total revenues to more than $75 million and serve a wide variety of high-profile retailers around the world including Polo Ralph Lauren, the Hard Rock Café, Coldwater Creek, Frederick’s of Hollywood and Tie Rack.
Commenting on the acquisition, Applied Digital’s President and COO, Mercedes Walton, said: Transatlantic’s products, operations and highly seasoned leadership team are the perfect complement to Applied Digital’s Retail Systems unit. In fact, with this acquisition, we can now offer our retail clients complete front-to-back solutions everything from point-of-sale tools to a host merchandising solution to virtual private networks and wireless services. Without question, this combination makes Applied Digital a top contender in the retail systems marketplace.
Transatlantic’s senior management team including Chairman, Michael Burge, Finance Director, David Clark, and Managing Director, Keith Bennett will continue to serve in key leadership roles in the combined organization.
In a statement regarding the acquisition, Transatlantic’s Chairman, Michael Burge, commented: I believe this is an exciting step forward for both organizations. The two companies fit together extremely well. Our capabilities are very complementary, which will lead to great deal of synergy and an enhanced ability to meet customer needs. Applied Digital was looking for a host partner and they found what they were looking for in Transatlantic. For our part, we were looking for an established point-of-sale partner, and Applied Digital is the best in the business. We look forward to integrating the two companies and bringing the benefits of our combined capabilities to our customers.
