Apple’s iOS, the platform that powers iPhones, iPads and iPod Touches, has a combined platform reach of 28.9 million users in five European markets (UK, Germany, France, Spain, and Italy), outreaching the Android platform by 116%, according to a new report by comScore.
The report revealed that with 16.1 million users across these five markets, the installed base of iPhones far exceeded that of iPod Touches and iPads.
In addition, the combined 28.9 million iOS users is 116% greater than the 13.4 million combined Android OS installed base, which includes users of both phones and connected media devices running on Google’s OS, such as the Samsung Galaxy Tab.
The research also suggests that iPad ownership extends well beyond Apple’s most loyal consumers. It said, although a perception may exist that iPad owners tend to be those with a very strong affinity for Apple products, an analysis of the mobile devices of iPad owners indicates that may not be the case.
Further, though iPhone users are well represented among iPad owners in Europe, a substantial percentage of this group uses other phones as their primary mobile devices.
Apple ranks as the most heavily represented original equipment manufacturer (OEM) among iPad owners, with its OEM share of 27.2% particularly higher than its share among all smartphone subscribers (20.6%).
Nokia mobile phone users account for the second highest percentage of iPad owners at 26.4%, but this number is well below its overall smartphone market share of 41.7%.
LG (5.8%), Motorola (2.4%), Samsung (15%), and Sony Ericsson (6.6%) are all overrepresented among iPad owners as compared to their 1.3%, 0.9%, 9.1%, 4.4%, respective shares of the smartphone market, said the report.
It also said that 5.9% of iPad users had Android phones across the five European markets.
