With programs such as SpongeBob SquarePants and South Park now available for download from the iTunes Music Store, Apple expects its iTunes media service to become an even more attractive choice for consumers.
Commenting on the partnership, and the potential rewards it poses for individual networks, Michele Ganeless, general manager and EVP at Comedy Central, said, We are thrilled to premiere a new episode prior to its network airing and to launch Comedy Central video content on iTunes. Partnering with Apple extends our brand to the burgeoning iTunes audience and further strengthens Comedy Central’s commitment to providing our viewers access to programming – anytime, anywhere.
Each episode download is expected to cost $1.99 and users have the option of watching the programs through iTunes or on a video-capable iPod.
