Apple Computer Inc is touting the new Macintosh IIcx as the workhorse of the Macintosh family, and it has gone down really well with US observers, so much so that the Apple share price rose $0.25 to $35.75 on a day when computer stocks were generally taking stick: the key attractions of the machine are its modularity – the basic price is for the console only – which means that users get a more affordable version of the high-end NuBus-based II, and can configure it to the price and to the extent that they choose – and retailers can put together packages combining the best of Apple and third party add-ons for it.