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August 13, 1997updated 03 Sep 2016 5:00pm

APPLE PLUNGES FOUR PLACES IN EUROPEAN PC CHART, SAYS IDC

By CBR Staff Writer

International Data Corp warns Apple Computer Inc not to pin its hopes on the European marketplace for a comeback in the personal computer business. Europe, once a strongpoint for Apple, saw unit shipments fall 31% in the second quarter compared to the same period a year ago, with its market share ranking falling from fifth place to ninth, according to the market research company. Even France, where widespread anti-Microsoft feeling has always made Apple particularly strong, saw a 30% downturn in sales. Apple’s overall share of the personal computer market in Europe fell to 2.6% in the second quarter from 4.2% a year ago, while the competing Microsoft-Intel camp saw robust growth. Compaq Computer Corp is market leader in Europe with a 14.1% share, up from 11.8%, with second quarter unit sales rising 30%. IBM Corp was second with 8.7%, but lost ground from last year’s 9.3% share, its unit sales rising 2%. Hewlett-Packard Co came third with a 6.9% share, rising 44.5% from last years 5.2% share. And fourth placed Dell Computer Corp moved to a 5.7% share from 4.3%, a 47% rise. Siemens Nixdorf Informationssysteme AG. Toshiba Corp, Vobis Microcomputer AG, and Fujitsu Ltd took the next four places, all ahead of Apple.

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